How Nu Group Is Redefining Waste Management Across Major Events

At Nu Group, sustainability has always been at the core of how we operate. Throughout 2025, we’ve continued to strengthen our approach to waste and recycling management — refining our onsite processes, improving segregation systems, and supporting our clients in meeting ambitious environmental goals.

Our focus has been on making recycling simpler, more efficient, and more transparent at every stage. From initial setup to final reporting, each step of our process is designed to ensure that materials are handled responsibly, efficiently, and in full compliance with industry standards.

Efficient Systems, Real Results

This year, we’ve expanded our onsite segregation and baling systems across a number of high-profile events and venues. These improvements allow us to process recyclable materials directly onsite, reducing waste miles and improving recycling rates.

We’ve worked closely with our partners at Waste Baling Machines and A Greener Future to implement and enhance these systems — ensuring that our approach delivers measurable results and supports wider sustainability goals across the events industry.

This year, we’ve expanded our onsite segregation and baling systems across a number of high-profile events and venues. These improvements allow us to process recyclable materials directly onsite, reducing waste miles and improving recycling rates.

Our approach ensures that:

• Soft plastics and cardboard are baled onsite, increasing efficiency and reducing transport requirements.

• Cans and glass are crushed to optimise storage and minimise vehicle movements.

• Hard plastics and other materials are segregated into dedicated skips for processing at approved recycling facilities.

By managing waste closer to its source, we’re able to maintain cleaner recycling streams and achieve higher recovery rates — supporting both our sustainability objectives and those of our clients.

We’re proud of the progress made so far this year — not just in technology or systems, but in the dedication and collaboration of our teams onsite. By maintaining a consistent focus on best practice and continuous improvement, Nu Group is helping to raise the bar for sustainable event operations.

Every event presents new challenges — and opportunities — to recycle more, waste less, and operate more efficiently. In 2025, we’re proud to be leading that change.